Capsule captures $12M to build the next version of its AI video editor for brands [TechCrunch]
HubSpot, Inc. (HUBS)
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Source: TechCrunch
The upgraded editor will include new features like AI suggestions and support for real-time collaboration. The new version of its studio software will feature an AI-powered co-producer that provides suggestions designed to help brands elevate their storytelling capabilities. “[It'll be] more of an interactive experience where the AI is suggesting things to you based on what it thinks is going to make your video easier to understand and have better performance,” Capsule co-founder and CEO Champ Bennett told TechCrunch. “The goal is to help people who don't have professional expertise to tell a good video story.” The new co-producer allows users to input prompts, such as “Create a sizzle reel from our latest event.” The AI agent then recommends everything from footage in the brand's media library to the sequence of clips, as well as suggestions for where to add titles and graphics. This will assist users across the video production process, the company says. Another tool Caps
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