Advanced Segmentation Tactics For High-Value B2B Lead Generation [Forbes]
HubSpot, Inc. (HUBS)
Last hubspot, inc. earnings: 2/12 04:11 pm
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Source: Forbes
While the average sales cycle takes 84 days, higher annual contract values can take upwards of 170 days to close—and those estimates don't include the 15 interactions that occur before contact with any members of the buyer group. Much of the sales cycle is spent prospecting, conducting outreach and qualifying leads to ensure they're worth moving through the funnel. Advanced customer segmentation offers a strategic lens for B2B marketers to understand and prioritize prospects, optimizing each interaction. Here's how advanced segmentation can boost your lead quality and business outcomes. How Segmentation Can Lead To High-Value B2B Leads Imagine receiving someone else's dish at a restaurant—that's how prospects feel when marketers deliver irrelevant messaging. While initial interest may exist, receiving content that doesn't align with their needs creates a disconnect, reducing interest and trust. Customer segmentation in B2B marketing allows businesses to successfully tailor m
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