A First-Party Data Future: How PPC Advertisers Can Adapt [Forbes]
HubSpot, Inc. (HUBS)
Last hubspot, inc. earnings: 2/12 04:11 pm
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Source: Forbes
With recent shifts in privacy regulations and advertising technology, first-party data has become a powerful asset for pay-per-click advertisers. While Google abandoned its plan to phase out third-party cookies in Chrome, eMarketer predicts that of U.S. browsers could eventually become cookieless. That means first-party data is crucial for PPC success. Major advertising platforms are already prioritizing first-party data , and adapting now will help you stay relevant and keep your campaigns performing well. Furthermore, first-party data is the most reliable and privacy-friendly information you can use for your PPC campaigns. It comes straight from your audience through things like email sign-ups, purchases and social media interactions. Since people have given you permission to use this data, it's typically more accurate and trustworthy than third-party cookies. Let's look at some practical steps you can take to make the most of your first-party data. Build A Strong First-Par
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HUBS
Earnings
- 11/6/24 - Beat
HUBS
Sec Filings
- 11/20/24 - Form 4
- 11/20/24 - Form 4
- 11/19/24 - Form 144
- HUBS's page on the SEC website