3 Marketing Mistakes That Small and Medium-Sized Companies Make (And How To Prevent Them) [Forbes]
HubSpot, Inc. (HUBS)
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Source: Forbes
3 Marketing Mistakes That Small and Medium-Sized Companies Make (And How To Prevent Them) Getty Small business marketers invariably have different challenges than large company marketers. Smaller budgets. Smaller teams. Less time for extensive, rigorous testing. To better understand how these unique challenges can lead to unanticipated mistakes, I turned to Kipp Bodnar, CMO of HubSpot Kimberly Whitler 1. Losing Sight of Loyal Customers: For smaller companies, in particular, it’s critical to maintain the customers that you have and make sure they are happy and growing better. However, for many small companies, they either don’t have great insight into their most valuable customers or they don’t have the resources to develop stronger relationships. This comes down to a technology/systems challenge or a human resources one. in the source of the problem (i.e., technology / systems or human resources) is the way to address this issue. 2. Not Being Able to Find New Customers: For small com
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