17 Emerging B2B Marketing Trends To Watch For In 2025 [Forbes]
HubSpot, Inc. (HUBS)
Last hubspot, inc. earnings: 2/12 04:11 pm
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Source: Forbes
AI-driven personalization, experiential marketing and more can help marketing teams most effectively connect and engage with their audiences in the year ahead. Below, Forbes Communications Council members share emerging trends they expect to see in 2025. They also discuss actionable ways companies can embrace these trends to keep up and stay relevant. 1. Integration Of AI An emerging trend in B2B marketing for 2025 will be the increased integration of artificial intelligence for hyper-personalization and predictive analytics. AI will enable companies to analyze vast datasets in real time, tailoring content, recommendations and outreach strategies to individual clients with unprecedented accuracy. - Saakshar Duggal Artificial Intelligence Law Hub 2. Video Video will continue to emerge as a leading trend in B2B marketing. Short, personalized clips of customer testimonials and how-to instructions—as well as feature, advantage and benefit descriptions delivered through websites,
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HUBS
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