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Stock impact report

Hershey Hit With Sell Call as High Prices Dent Chocolate Sales [Yahoo! Finance]

The Hershey Company (HSY) 
Last the hershey company earnings: 4/23 07:00 am Check Earnings Report
Company Research Source: Yahoo! Finance
(Bloomberg) -- Jefferies is turning more cautious on Hershey Co. shares as consumers curb their snacking and pull back on higher-priced chocolates in particular. Most Read from Bloomberg Analyst Rob Dickerson downgraded his rating on the maker of Reese's and Dot's Pretzels to underperform from hold Thursday, warning that chocolate is “notably underperforming” other snacking categories. While elevated prices and a pressured consumer are impacting the US snack industry broadly, volume trends for chocolate have been weaker in recent years. “The underperformance is a function of chocolate's widening price gaps to other snacking categories, consumers' increasing caution with food spend, and a generational shift to non-chocolate confection, all potentially redefining the value equation for US chocolate,” he wrote in a note. Dickerson cut his 12-month price target for Hershey shares to a Street-low $163 from $184, implying a 15% drop from Wednesday's close. The stock fell as much as Show less Read more
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