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Stock impact report

The former CFO of Salesforce—a 40-year finance veteran—on how to sell a corporate board on AI [Fortune]

HP Inc. (HPQ) 
Last hp inc. earnings: 2/24 04:05 pm Check Earnings Report
US:NYSE Investor Relations: h30261.www3.hp.com
Company Research Source: Fortune
For some insight into that process, I sat down with veteran tech CFO Mark Hawkins. His first piece of advice? “Clearly and unambiguously define the use case.” “The less difficult it is to understand, the more credible the opportunity,” he explained. “When people can't explain it, as a seasoned executive, it creates a yellow flag for me.” Hawkins spent more than 40 years in corporate finance, most recently as president and CFO of Salesforce , which then appointed him president and CFO Emeritus, a position he held through November 2021. He's also been CFO at Autodesk and Logitech, and he held various positions at Dell and Hewlett-Packard (HP). Bringing it back to AI, it's important for CFOs to share with board members “the math, the ROI, the metrics of success” to help build credibility but also be transparent about any risks, and work on building trust, Hawkins said. “It would be wise to really articulate the governance framework for technology,” he added. It's also important t Show less Read more
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