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Stock impact report

Hooker Furnishings Inks Global Licensing Deal with Margaritaville

Hooker Furnishings Corporation (HOFT) 
US:NASDAQ Investor Relations: investors.hookerfurniture.com
Company Research Source: GlobeNewswire
MARTINSVILLE, Va., Oct. 07, 2024 (GLOBE NEWSWIRE) -- Hooker Furnishings has entered into a licensing agreement with Margaritaville, the iconic global lifestyle brand, to launch an extensive line of home furnishings that spans various price points and categories. The partnership will include a range of indoor and outdoor furnishings including case goods, upholstery, lighting, and accessories for the residential, contract, and hospitality markets. The agreement includes the flagship Margaritaville brand, as well as Latitude by Margaritaville and Island Reserve by Margaritaville, creating tiered product differentiation that aligns well with Hooker Furnishings’ versatile brand portfolio. Margaritaville is renowned for its multi-faceted brand presence, with consumer touchpoints across hospitality, food and beverage, real estate, gaming, and retail. With 75% of Americans familiar with the brand and its strong international recognition, the partnership represents a tremendous opportunity Show less Read more
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