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Stock impact report

HOFT Expands Market Reach by Partnering With Margaritaville [Yahoo! Finance]

Hooker Furnishings Corporation (HOFT) 
US:NASDAQ Investor Relations: investors.hookerfurniture.com
Company Research Source: Yahoo! Finance
This partnership will help the company leverage the renowned brand position of Margaritaville in the international market and expand its market reach to a new customer base. HOFT stock lost 1.1% during trading hours on Monday post the announcement. HOFT's Partnership in Detail The anticipated product offerings from the announced partnership will include a range of indoor and outdoor furnishings such as case goods, upholstery, lighting and accessories for the residential, contract and hospitality markets. The extensive line of offerings will span across various price points and categories. Per the agreement, the prominent Margaritaville brand, along with Latitude and Island Reserve by Margaritaville, will be creating and offering tiered product differentiation that fits well with Hooker Furnishings' versatile brand portfolio. The entire extensive line of products, including indoor and outdoor home collections, is planned to launch in October 2025 at the company's Showplace s Show less Read more
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