Nio's Mass Market Push Draws Scorn as EV Maker Promises a Profit [Yahoo! Finance Canada]
Honda Motor Company, Ltd. (HMC)
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Source: Yahoo! Finance Canada
Most Read from Bloomberg The electric hatchback was unveiled last weekend at Nio's annual gathering for its customers, partners and media. The compact car will start from 148,800 yuan ($20,400) and features a rather plain design punctuated by three little round lights at the front and rear, which look more cutesy than chic. Nio watchers were quick to point out the resemblance to the Honda e and its symmetrical ‘eye-like' LED headlights, which most said look a lot better. Many derided the car, saying it undermines Nio's premium eponymous brand and the automaker's positioning of itself as a luxury marque. (Also over the weekend Nio showcased its most expensive car ever, the ET9, a four-seater sedan meant to take on Porsche's Panamera series or Mercedes-Benz's luxury S range.) But for Nio, passing its 10-year anniversary and yet to turn a profit, heading down into the mass market to ramp up sales volumes may be the most sensible way forward. Once regarded as one of China's brigh
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HMC
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- 12/18/24 - UBS Group AG
HMC
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- 12/26/24 - Form 425
- 12/23/24 - Form 425
- 12/23/24 - Form 425
- HMC's page on the SEC website