Harte Hanks’ ADT VR campaign wins four ECHO awards
Harte Hanks, Inc. (HHS)
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Source: GlobeNewswire
PHILADELPHIA, March 19, 2020 (GLOBE NEWSWIRE) -- Harte Hanks (NYSE: HHS), a leader in developing customer experiences and behavioral marketing, won four ANA International ECHO Awards for its breakthrough virtual reality (VR) campaign developed for ADT Security. One of the four ECHO wins was the highly coveted Golden Mailbox Award, which distinguishes one campaign as being the most-innovative use of the mail medium. “It’s an honor to be recognized among the world’s best data inspired direct marketing campaigns,” states Keith Sedlak, Harte Hanks’ Chief Growth Officer. “It’s another example for how Harte Hanks is raising the bar on how to leverage data to inspire innovative creative thinking in this omni-channel world we live in.” In addition to the Golden Mailbox distinction, the campaign received ECHO Awards in the Best Use of Emerging Technology, Best Use of Direct Mail, and Consumer Services categories. “VR was a spec concept from our original RFP pitch, so applying this big id
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