On International Beer Day, Heineken® says you can forget about the beer [Yahoo! Finance]
HEINEKEN N V S/ADR (HEINY)
NASDAQ:AMEX Investor Relations:
theheinekencompany.com/investors
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Source: Yahoo! Finance
AMSTERDAM, Aug. 02, 2024 (GLOBE NEWSWIRE) -- This International Beer Day, Heineken ® has created an emotive ad with an unexpected message: that you can forget about the beer; instead, the brewer wants you to focus on having a good time together. “Want to grab a beer? ¿Te apetece una cerveza? On va boire une bière?” - recognised the world over as a “catch all phrase” for getting together, Heineken ® doesn't mind if in the end you forget about the beer; as long as you are prioritising socialising. With sociability at Heineken ® 's core, celebrating these moments is more important to the brand than the beer itself; after all, Freddy Heineken himself said: “I don't sell beer, I sell gezelligheid” (a famous Dutch phrase meaning ‘the feeling of good times'). To bring this brand purpose to life, the iconic brewer has created an advert, going live today on International Beer Day; that showcases how ‘forgotten beers' on the periphery of parties, football matches celebrations or get toge
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