Love on Tap: Heineken® Launches Dating App for Bars to Help Young Adults Spice Up Their Social Lives
HEINEKEN N V S/ADR (HEINY)
NASDAQ:AMEX Investor Relations:
theheinekencompany.com/investors
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Source: GlobeNewswire
Heineken® has unveiled apps in Italy and Brazil that will help young adults find bars the same way they prefer to find love: through swipingGlobal data shows that 67% of young adults* tend to go back to the same bar time again, despite wanting now more than ever to explore new places, have new experiences and meet new peopleWith dating apps now part of everyday life, Heineken® is blending the words of swiping and socialising - offering consumers a clever and easy new way to match with a new bar and refresh their social life AMSTERDAM, April 03, 2025 (GLOBE NEWSWIRE) -- Heineken® is shaking up the dating app scene - not for romance, but to help young adults discover new bars and “match” with a more rewarding social life. The global beer brand has launched ‘Bar Dating’ apps in Brazil and Italy, designed to add a fresh twist to a night out by helping consumers find new venues and break free from their ‘usual’. No longer just a way to connect with new people, consumers will be able
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