Heineken® Japan transforms bars into gaming hubs to connect online communities in person [Yahoo! Finance]
HEINEKEN N V S/ADR (HEINY)
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Source: Yahoo! Finance
TOKYO April 9, 2025 /PRNewswire/ -- Monday, March 17 saw Heineken ® Japan K.K., which sells and distributes Japan's No.1 imported premium beer, Heineken ® , hold a special event for the gaming community at Shot Bar Propaganda in Roppongi. Bringing together gamers, influencers, and game fans, the event saw Heineken ® repurpose the bar into a space where the connections of online communities could be extended into the real world. Often, when game servers are shut down, the sense of community that they've built is lost and, as champions of socialization, Heineken ® recognized an opportunity to take a venue typically associated with socializing and create a truly unique offering. With multiplayer gaming having long been a powerful way to bond with friends, meet new people, and form lasting friendships, it dispels the stereotype of gamers as isolated individuals. Now, the gap between the digital and physical worlds has been bridged through the use of technology that powers both the be
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