Heineken Hides Message in Barry Can't Swim Show at Amsterdam Dance Event Calling for People to Put Away Their Phones
HEINEKEN N V S/ADR (HEINY)
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theheinekencompany.com/investors
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Source: GlobeNewswire
Barry Can’t Swim has teamed up with Heineken® to encourage fans to put their hands, not phones in the air at one of October’s biggest music events ADE. Heineken installed innovative technology that delivered a hidden message only visible on phone screens during the opening party at The Loft, headlined by Barry Can’t Swim. Follows research that reveals 41% of Gen Z and Millennials find it frustrating to see a crowd of phones in the air when out at a gig or concert. To help people better enjoy times IRL with friends, Heineken has launched The Boring Mode app that will turn any smartphone boring - silencing apps and dialling down distractions for truly quality social moments. AMSTERDAM, Oct. 18, 2024 (GLOBE NEWSWIRE) -- Amsterdam Dance Event have teamed up with Heineken to encourage people to minimise phone use on the dance floor at this year's global music event. During Barry Can’t Swim’s DJ set at the ADE opening event, Heineken hid clever technology that delivered
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