Heineken® Crowns Malaysia's First-Ever Player 0.0 Champion [Yahoo! Finance]
HEINEKEN N V S/ADR (HEINY)
NASDAQ:AMEX Investor Relations:
theheinekencompany.com/investors
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Source: Yahoo! Finance
KUALA LUMPUR, Malaysia Aug. 29, 2024 /PRNewswire/ -- As part of its "When You Drive, Never Drink" (WYDND) platform, Heineken® emphasized that the best driver is the one who doesn't drink - unless it is Heineken ® 0.0. This crucial message was brought to life via a compelling campaign featuring Max Verstappen , the three-time Formula 1(F1™) World Champion and ambassador for the WYDND campaign and for the first-time ever in Malaysia , Player 0.0. Player 0.0 - Heineken®'s latest initiative - is a mobile and sim racing competition which combines the excitement of racing with the brand's commitment to underscoring the important messaging of "The Best Driver is the one who is not drinking". Since June, over 1,500 participants tried their hand at the game, resulting in an impressive 50,000 game plays, and the search finally came to an end this month. After racing their way to the top, the top 20 racers from the leaderboard were invited to the Player 0.0 Malaysia Finals to showcase their t
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