Kyle Sawai Named Chief Marketing Officer of Liberty Tax [Yahoo! Finance]
Home Depot, Inc. (The) (HD)
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Source: Yahoo! Finance
HURST, TX / ACCESSWIRE / June 25, 2024 / Liberty Tax today announced the promotion of Kyle Sawai as Liberty Tax's new Chief Marketing Officer. In this role, Sawai will lead all marketing activities, developing strategic initiatives unique to U.S. and Canadian consumers, expanding the reach of the brand, and solidifying Liberty Tax franchise owners as trusted tax experts for life. Sawai comes from the advertising agency world and has worked on brands such as The Home Depot, Pulte Group, Metro by T-Mobile, Chick-fil-A, Farm Bureau Financial Services, and Travelocity. With more than 27 years of marketing experience, Sawai brings an accomplished record of developing customer and digitally centric strategies. Most recently, as SVP, Digital Marketing at Liberty Tax, he created new positioning and strategy for the brand, enabled persona-based audience insights to deliver the first omnichannel effort for the Liberty Tax brand, redesigned websites for US and CA, and implemented a new platfo
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