Home Depot accused of faking Black Friday deals by masking original prices with holiday sale stickers showing the same cost [Yahoo! Finance]
Home Depot, Inc. (The) (HD)
Last home depot, inc. (the) earnings: 2/25 06:00 am
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Source: Yahoo! Finance
This week, a TikTok video appeared to show that Fortune 500 home improvement retailer Home Depot allegedly masked original prices on items with a “Black Friday deal” of the exact same price. The video went viral with more than half-a-million views. It shows a customer removing the “holiday sale” price sticker on a high-pressure inflator listed at $24.97, revealing the same original price underneath. https://www.tiktok.com/@sidemoneytom/video/7443256167834422570 Home Depot did not respond to Fortune 's request for comment about the allegations or whether the company falsely advertises Black Friday sales. If true, however, retail experts say this could potentially be considered false advertising, and would be a bad choice for retailers now—especially as shrinkflation and other pricing tactics have sown distrust among customers. “Leading retailers invest heavily in their customer relationships and trust is a major component of this,” Matt Voda, CEO of marketing software company Op
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Earnings
- 11/12/24 - Beat
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Sec Filings
- 12/19/24 - Form 8-K
- 12/2/24 - Form 4
- 12/2/24 - Form 4
- HD's page on the SEC website