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Stock impact report

How sports became central to this Florida bank's identity [Yahoo! Finance]

Huntington Bancshares Incorporated (HBAN) 
Last huntington bancshares incorporated earnings: 4/23 07:30 am Check Earnings Report
US:NASDAQ Investor Relations: huntington-ir.com
Company Research Source: Yahoo! Finance
Established in 1979 as a subsidiary of Venezuela-based Mercantil Servicios Financieros, the Coral Gables, Florida-based Amerant had been spun off as an independent bank in August 2018, announcing plans to rebrand a few months later. By 2021, it had a new name, Amerant, but still lacked name recognition, Plush said. "I told people we were the best-kept secret in South Florida — which for a bank is not a good thing," Plush said in an interview. "You're in a business where awareness is a big, big part of the game." For Plush, ultimately, the solution proved simple: partnering with South Florida sports franchises. Lots of them. "I seized on this coming in. I felt aligning ourselves with strong brands was going to significantly raise our brand awareness." Banks, to be sure, are active in athletic partnerships . In an April 2024 report, Sponsor United, a firm that provides sports marketing data and insights, said financial brands "have steadily come to dominate" the stadium naming ri Show less Read more
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