Matrix Solutions and the Media Ad Sales Council (MASC) Tap Industry Leaders to Talk Data Visualization as a Strategic Tool for Growth [Yahoo! Finance]
Gray Television, Inc. (GTN)
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Source: Yahoo! Finance
PITTSBURGH June 25, 2024 /PRNewswire-PRWeb/ -- Matrix , the developers of the only global ad sales platform built for media, announces a new virtual Candid Conversation in collaboration with the Media Ad Sales Council (MASC) that aims to bring insight into the use of data visualization as a strategic tool for growth. The conversation is set for June 27, 2024 , at 1PM ET , and will be the first of Matrix's new Media Ad Sales Summit Candid Conversation Event Series. Registration for the 40-minute online event is free and open to all. The panel conversation will delve into how media companies can leverage data visualization to: Gain insights into viewership patterns, audience demographics, and content performance Tailor their offerings to meet audience demands Optimize advertising revenues Allocate resources effectively Moderated by TVNewsCheck's Paige Albiniak , the conversation will include leaders from both the buy and sell side who will get candid on today's challenges,
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