Why Banks Are Embracing Embedded Finance To Stay Competitive [Forbes]
Goldman Sachs Group, Inc. (The) (GS)
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Source: Forbes
One of the most transformative, and perhaps under appreciated, strategies banks are now embracing is embedded finance. From enabling seamless lending at the point of sale to powering B2B payment flows within third-party platforms, embedded finance is no longer a fringe innovation. It's becoming a core part of how banks compete in a fast-changing financial ecosystem. According to a recent article published by The World Economic Forum, embedded finance is a disruptive force financial institutions can't ignore. What Is Embedded Finance? Embedded finance refers to the integration of financial services such as lending, payments, insurance, or even investing directly into non-financial platforms. Think of the ability to buy insurance while checking out on an e-commerce site or to get a small business loan while using accounting software. It allows financial products to be delivered in-context, at the point of need, creating a seamless customer experience. For banks, this shift marks a
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