Stock splits are back in fashion. Here's why, and which companies could be next [MSNBC.com]
Goldman Sachs Group, Inc. (The) (GS)
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Source: MSNBC.com
Stock splits, long out of favor, are making a comeback.Itstarted with WalmartAnd from there, it picked up steam. On Thursday, Williams-Sonoma announced a 2-for-1 split, and on Wednesday, Broadcom announced a 10-for-1 split.Notable stock splits in 2024Cooper CompaniesTexas Pacific LandOld Dominion Freight LineNvidiaAmphenolChipotle Mexican GrillCintasSony GroupLam ResearchWhy the comeback in stock splits?Stock splits are far less common now than 20 or 30 years ago. During the tech and internet bubble of the late 1990s, stock splits were common. David Kostin, chief U.S. equity strategist at Goldman Sachs, noted that roughly 15% of Russell 1000 firms split their stock each year in the late 1990s, but that proved to be an anomaly.By the mid-2000s, roughly 5% of the Russell 1000 members split their stock each year, and after the great financial crisis from 2008-2009, stock splits practically ceased.Importantly, splits did not increase after the market began recovering in 2010.The likely re
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