AI In Wholesale Distribution: How To Find The Human-Machine Synergy [Forbes]
Goldman Sachs Group, Inc. (The) (GS)
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Source: Forbes
By Marie-Ann Bailey, SAP Wholesale distributors have been under pressure to change and adapt for decades. Globalization, digitalization, and the internet in general have forced wholesalers to constantly evolve. For distributors, accessing a powerful technology such as AI is like opening Pandora's box. Will it bring problems as in the Greek myth, or fuel never-seen-before change for the better? There's no doubt that AI already has contributed immensely to business optimization and automation and will be a driving force in future transformations. Many distributors are setting their sight on AI to improve efficiency and profitability. Still, there are concerns about AI's impact on workers, individual privacy, security, and losing the human connection. On the path to change, distributors need to make sure they don't leave people behind. Dehumanizing the industry and displacing people's jobs are just two of the potential miseries this Pandora's box holds. Distributors must find a
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