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Stock impact report

After Year Under New CEO, Grove Collaborative Is Finally Building A Sustainable Business [Forbes]

Grove Collaborative Holdings, Inc. Class A (GROV) 
Company Research Source: Forbes
Courtesy of Grove Collaborative When Jeff Yurcisin arrived day one last August as CEO at Grove Collaborative , he accepted the challenge of a lifetime. Founded in 2012, Grove built a digitally-native business around environmentally-sound, sustainable products for household cleaning, personal care, health and wellness, laundry, clean beauty, baby, and pet care. Yet despite consumers increasing environmental consciousness, Grove's business was in trouble. Ironically, the company that sells only clean products had gotten into quite a mess. After merging with Richard Branson-backed Virgin Group Acquisition Corp in 2021 and going public in July 2022 with a valuation of $1.5 billion, its market cap collapsed by the end of that year and now sits in the $50 million range “We were once a unicorn, and now we're a micro-cap,” he shared with me. “But I'm not here and the board is not here to run a small $50 million micro-cap company.” With revenues tanking – dropping 16% from $384 mill Show less Read more
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