Athleta CEO Talks Paris Olympics, Pivoting the Product Offer and Partnering With Katie Ledecky and Simone Biles [Yahoo! Finance]
Gap, Inc. (The) (GPS)
Last gap, inc. (the) earnings: 3/12 04:15 pm
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Source: Yahoo! Finance
Athleta went high-profile, staging events daily in the Marais section of Paris where athletes, instructors and spectators at the Olympics gathered for yoga, Pilates, a sound bath or other wellness experiences followed by healthy food and juices, podcasts, panels and networking. More from WWD Julia Fox Puts Avant-garde Spin on Zac Posen's Gap Shirtdress With 'Brat' Green Hat in New York Gap Inc. Updating Its Stock Ticker to GAP Banana Republic Opens Lifestyle Concept Store at Westfield Century City Mall “I won't speak specifically to business results, other than to say we absolutely felt a significant impact to awareness,” said Chris Blakeslee , president and chief executive officer of Athleta, referring to the brand and its “Power of She” platform. “Tracking awareness, through social media and consumer engagement, is what we're measuring as a leading indicator to business results. We're measuring the impact on earned media value…and there's a lot of incremental content that
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