Why Google's potential Chrome sell-off could sow fresh marketing disruption [Yahoo! Finance]
Alphabet Inc. - Class C Capital Stock (GOOG)
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Source: Yahoo! Finance
This could lead to increased competition in the browser market, but may also disrupt advertising workflows and strategies. Advertisers would need to adapt to a potentially less streamlined environment, but the shift could also open the door to platform diversity and reduce over-reliance on Google. Google has described the proposal as 'wildly overreaching' and plans to file its own proposals next month. The potential sale of Chrome could have significant implications for the advertising landscape, including a potential windfall for competitors such as retail media networks and social media platforms. This story was originally published on Marketing Dive . To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter The Department of Justice in a court filing earlier this week called for Google to divest its popular Chrome web browser, one of several proposed remedies following a ruling from August that found the tech giant wields an illegal monopoly on
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Sec Filings
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