These Startups Are Making Sure AI Companies Pay Up For Taking Content [Forbes]
Alphabet Inc. - Class C Capital Stock (GOOG)
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Source: Forbes
By Rashi Shrivastava , Forbes Staff P ublishers grappling with AI startups scraping their content to train powerful large language models often have two choices: they can either sue the company for copyright infringement or strike a one-off deal to license their archives. Now a new class of companies is offering a third option, promising to help publishers get paid when their work is cited or summarized by AI, providing some compensation for lost page views. One such company, TollBit, acts as a digital toll booth of sorts, charging AI companies a price every time they scrape a publisher's content. Another is ProRata, which develops technology to help AI companies compensate publishers based on how much of their content shows up in an AI-generated output. Then there's ScalePost, which is building a library of licensed content that AI companies can pay to access. The stakes are high for publishers right now. AI heavyweights like OpenAI, Anthropic and Perplexity, which ear
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