Sidemen Backs AdTech Firm POCKLA to Scale AI-Powered Content Strategy and Creation Platform [Yahoo! Finance]
Alphabet Inc. - Class C Capital Stock (GOOG)
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Source: Yahoo! Finance
content strategy and creation platform in a seed funding round led by Venrex . Other high-profile investors and advisors joining the round include The Sidemen's VC arm Upside Ventures Love Ventures Shuttle , and Syndicate Room , plus a wealth of industry heavyweights including Rich Waterworth, formerly at TikTok, Dan Cobley, previously Head of Google UK/Ireland, and Michael Chock and Ryan Quinn, formerly at MiQ. POCKLA's vision to help marketers and brands create like the world's best content creators brought YouTube's biggest group, Sidemen, to the table as investors and partners. With over 146 million subscribers, the British YouTube group is rewriting the content playbook, driving massive commercial success with multiple consumer brands and now venture capital. POCKLA was born out of co-founders Hugo and Rupert's recognition of the shift in modern media and a new medium of dominant content. Social platforms are driven by genuine, interactive, and authentic exchanges between cre
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