Google will mandate disclosure of digitally altered election ads [FOX Business Network]
Alphabet Inc. - Class C Capital Stock (GOOG)
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Source: FOX Business Network
Google on Monday announced that it will have a mandatory requirement for advertisers to disclose election ads that use digitally altered content in depictions of real or realistic-looking people or events. The update to Google's disclosure requirements under its political content policy requires that marketers select a checkbox in the "altered or synthetic content" section of their ad campaign settings. Google said it will generate an in-ad disclosure for feeds and shorts on mobile phones and in-streams on computers and television. For other formats, the company will require advertisers to be required to provide a "prominent disclosure" that users can notice. The company added that its "acceptable disclosure language" will vary based on the context of an individual ad. The rapid rise of generative artificial intelligence (AI) that makes it easier to create text, images and video in response to prompts and deepfakes used to misrepresent what a person said or did, has created n
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