Google Search Changes Are Killing Websites in an Age of AI Spam [CNET News]
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Source: CNET News
That's how Brandon Saltalamacchia, owner of handheld gaming website Retro Dodo , has been feeling since last September when Google issued a major update that once again shifted the balance of how people find information online, a system that's always been somewhat precarious. The "helpful content update," as Google calls it, was meant to elevate articles written by humans for humans, weeding out AI-generated articles and spam websites. Saltalamacchia's site is one of many smaller websites whose traffic dried up after the update, with some larger outlets seeming to be the major beneficiaries. "Tens of thousands of independent site owners have now been put into that funnel, and we can't seem to get out of it," said Saltalamacchia when I interviewed him earlier this June. "It's been eight months now. Most of us are all out of cash." Since the update, traffic to Retro Dodo is down 90%, according to Google Search results performance data given to CNET by Saltalamacchia. He's had to
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