Google Defends Ad Tech as Safe, Says It Rivals Meta, Amazon [BNN Bloomberg (Canada)]
Alphabet Inc. - Class C Capital Stock (GOOG)
Last alphabet inc. - class c capital stock earnings: 4/28 04:02 pm
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Source: BNN Bloomberg
In a federal antitrust trial, enforcers allege that Google has monopolized the technology used to buy and sell website ads, harming publishers and advertisers in the process. For the past week in Alexandria, Virginia, the company laid out its defense, pointing to ways that close ties between its products help it fight spam and fraud, and ways that customers can easily switch to other providers. The trial wrapped up Friday. Judge Leonie Brinkema has scheduled closing arguments for Nov. 25 with an aim toward ruling before the end of the year. “I think DOJ has the edge and a finding of liability is more likely than not,” said Justin Teresi, an analyst for Bloomberg Intelligence who attended the trial. Alphabet Inc.'s search giant argues it has no legal obligation to make its ad tech products work with those offered by competitors, and that on the internet, advertisers have many opportunities aside from purchasing website ads. Google competes fiercely against social networks, video
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