Figma CEO says it is ‘eating cost' of AI upgrade for customers in 2024 [CNBC]
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Source: CNBC
Figma is paying the cost of the AI upgrade for now instead of attempting to charge customers. “We're gonna eat the cost for 2024, because we don't know how people are going to use the features yet. We don't know how many of you will care, we don't know how good they get,” Field said in an interview with CNBC's Deirdre Bosa on Thursday speaking from the company's Config conference. “Watch what the usage is in the beta, see what the costs are, and then you can go from there in terms of figuring out where pricing should be.” Figma's UI3 redesign, released in limited beta on June 26 with a waitlist for additional users, includes a new toolbox called “Figma AI.” Roughly six months after antitrust scrutiny forced Adobe to call off its acquisition of Figma , the redesign that widely integrates AI functionality is another competitive wedge in a battle with Adobe and the other highly valued design startup, Canva, which has been moving more into the enterprise market, with a valuation aro
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