Acushnet’s Freshly Minted Union Green Is A Golf Ball Brand Aimed At Casual Players [Forbes]
Acushnet Holdings Corp. (GOLF)
Last acushnet holdings corp. earnings: 2/27 06:19 am
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Source: Forbes
Acushnet (NYSE: GOLF), the golf equipment titan behind Titleist, FootJoy, and Scotty Cameron, has rolled out Union Green Their Pro V1 and Pro V1x spheres dominate all levels of competitive play, but with Union Green Acushnet is casting a net at the segment of the market where performance bona fides takes a backseat to price. We’re talking casual players whose rounds are likely to be hits and giggles scrambles with multiple mulligans given and beers had. brand agnostic than avid golfers, if you ask them what ball they’re playing, they may respond, “I don’t know, lemme take a look.” “Golf has the power to unite us all,” reads the front and center copy on their website. “Union Green is for the people who head to the first tee just as they are and love to play the game on their own terms. All are welcome.” There is no mention in Union Green’s brand messaging that the brand is owned by the same company that makes Titleist. Clearly a conscious effort was made to deemphasize the connect
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GOLF
News
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GOLF
Earnings
- 11/8/24 - Beat
GOLF
Sec Filings
- 11/20/24 - Form 4
- 11/15/24 - Form 4
- 11/14/24 - Form 144
- GOLF's page on the SEC website