GameStop Redesigns PowerUp Rewards Loyalty Program, Providing Pro-Level Members More Benefits and Flexibility
GameStop Corporation (GME)
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Source: GlobeNewswire
GRAPEVINE, Texas, Feb. 24, 2020 (GLOBE NEWSWIRE) -- In a shift to provide greater value to its customers, GameStop today announced upgrades to its PowerUp Rewards customer loyalty program to provide its Pro-level members stronger benefits and more flexibility towards new and pre-owned video games, accessories, collectibles and more. “As part of an extensive test on identifying how we could enhance our PowerUp Rewards loyalty program, we recognized there are customers of all types that want to be rewarded in a variety of ways across a mix of gaming and collectible products that we offer,” said Frank Hamlin, chief customer officer for GameStop. “Based on customer feedback, our PowerUp Rewards Pro-level membership has evolved to provide our most loyal customers the opportunity to choose how they want to be rewarded.” During the test, GameStop noticed a double-digit lift in Pro membership sign-ups and an overall positive sentiment across its customer base. The research also reinforce
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