MAVTV Acquired, To Be Rebranded RACER, Creating the Most Followed, Diverse Motorsports Media Platform [Yahoo! Finance]
General Motors Company (GM)
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Source: Yahoo! Finance
announced today that they have acquired MAVTV and will rename the TV network – that's available on 350 million devices – RACER to create the most followed and diverse motorsports media platform in North America. "We have been partners for many years and over time the parties realized this made complete sense," said RACER Chairman of the Board Chris Dyson. "The combination makes RACER the central multi-media motorsports hub for fans and provides brands with the most comprehensive array of marketing solutions to activate their involvement in the sport and its adjacent sectors." CJ Olivares, president of MAVTV and former executive of FUEL TV, Street League Skateboarding and World Surf League, will continue overseeing the network's expansion and will lead the brand transition of the network. The combination will provide the Irvine -based RACER brand with a substantial additional base of operations in another of the United States' motorsports and automotive centers, Indianapolis , wh
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