Ford, Jeep merch deals are bringing in more than $1 billion a year [Yahoo! Finance]
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Source: Yahoo! Finance
Squatch brand, which "provides organic and natural handmade soap to men who want to feel like a man and smell like a champion," is but one example of licensing and merchandising deals that generate an estimated $1 billion in retail sales annually. "It's just crazy," Marsha Schroeder, Ford director of global merchandising, told the Detroit Free Press. Ford is not alone. General Motors and Stellantis also are seeing a surge in sales of products associated with their popular brands. Everything from ball caps and T-shirts to Dodge balls and scaled-down vehicles for children. Jeep sells rugged Merrell brand Moab boots for $169.99 at Moosejaw and Dick's Sporting Goods. Other styles (and prices) are available at REI and LA Police Gear. Wolverine work boots include Ram collection Rebel and Tradesmen boots for $139.97 at Boot Barn or Country Outfitters. (That deal also led to Ram donating to nonprofit programs for skilled trades.) A streetwear collaboration with Warren Lotas featuring
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