Amplify: I’m your average female driver living in a man’s car world [Toronto Globe and Mail (Ontario, Canada)]
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Source: Toronto Globe and Mail
Amplify: I’m your average female driver living in a man’s car world Yanyong Kanokshoti/iStockPhoto / Getty Images This is the weekly Amplify newsletter. If you’re reading this on the web or someone forwarded this e-mail newsletter to you, you can sign up for Amplify and all Globe newsletters here . Last month, while attending the Canadian International AutoShow, my boyfriend and I fell into a conversation about women and cars. It’s not an unusual topic for me. I’m Stephanie Chan, the first female editor of Globe Drive, The Globe’s automotive section, and I’m all too aware of my gender’s role, or lack thereof, in the car industry. That lack of presence is (obviously) not because we don’t buy and drive cars. According to one study , women make up almost half of car buyers in Canada. They also influence 80 per cent of vehicle purchase decisions. And yet, cars still seem like a man’s world. So if we’re such big buyers, why aren’t there more car ads geared toward us? Why aren’t there
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