Will General Mills' "Premium Cereal" Boost Its Margins or Backfire? [The Motley Fool]
General Mills, Inc. (GIS)
Last general mills, inc. earnings: 3/18 07:00 am
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Source: The Motley Fool
General Mills ( NYSE:GIS Morning Summit -- which features ingredients like almonds, cranberries, cherries, and pumpkin seeds -- targets health-conscious consumers who have shunned sugary cereals over the past few years. Image source: General Mills. It also complements General Mills' expansion of its cereal business and its focus on boosting its gross margins. But will consumers actually buy this new brand of premium cereal, which has already been marked up to between $0 and $0 at certain retailers, when an average box of cereal only costs about $? Understanding General Mills' cereal business General Mills generated $. billion in cereal sales in the United States in fiscal 09, which stayed roughly flat from 08 and accounted for % of its North American retail sales and % of its total revenues. That growth was anemic, but the other four segments of the North American retail unit -- meals and baking, snacks, yogurt and other, and Canada -- all posted revenue declines in 09. This indicated
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News
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GIS
Earnings
- 9/18/24 - Beat
GIS
Sec Filings
- 11/21/24 - Form 8-K
- 11/20/24 - Form 424B5
- 11/19/24 - Form 4
- GIS's page on the SEC website