National Advertising Division Recommends Promotion in Motion Discontinue or Modify Certain Welch's Fruit Snack Commercials [Yahoo! Finance]
General Mills, Inc. (GIS)
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Source: Yahoo! Finance
New York, NY, Sept. 30, 2024 (GLOBE NEWSWIRE) -- In a Fast-Track SWIFT challenge brought by General Mills, Inc., BBB National Programs' National Advertising Division recommended that Promotion In Motion, Inc. (PIM Brands) discontinue certain television commercials for its Welch's Fruit Snacks or modify the advertising to avoid conveying the message that competing fruit snacks are worthless. General Mills, the manufacturer of competing fruit-flavored snack products, including the Annie's and Mott's brands, challenged a series of television commercials for Welch's Fruit Snacks featuring celebrity chef Gordon Ramsay as Welch's Fruit Snacks CFO (i.e., Chief Fruit Officer). Fast-Track SWIFT is an expedited process designed for single-issue advertising cases brought to the National Advertising Division (NAD). At issue for NAD was whether the challenged advertising reasonably communicates an unsupported disparaging message that competing fruit-flavored snacks are worthless. NAD determ
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GIS
Earnings
- 9/18/24 - Beat
GIS
Sec Filings
- 11/21/24 - Form 8-K
- 11/20/24 - Form 424B5
- 11/19/24 - Form 4
- GIS's page on the SEC website