From ‘GRWM’ to ‘BTS’: Why SMBs Must Embrace Authentic, Story-Driven Video to Connect with Gen Z and Millennials
Getty Images Holdings, Inc. Class A (GETY)
Company Research
Source: GlobeNewswire
A Media Snippet accompanying this announcement is available by clicking on this link. New insights reveal that younger audiences expect more than ads—they want real stories, honest content, and video formats that feel personal and relatable. NEW YORK, April 15, 2025 (GLOBE NEWSWIRE) -- iStock, a leading ecommerce platform providing premium content to SMBs, SMEs, creatives, and students everywhere, reveals video content continues to dominate the digital landscape, particularly among Gen Z and Millennial consumers, who actively seek content that feels authentic, relatable, and emotionally engaging. According to visual research from iStock’s VisualGPS platform, 71% of Gen Z and Millennials say they enjoy watching short-form videos on social media. Interestingly, 41% of younger consumers also report that long-form videos inspire them – highlighting a strong appetite for diverse video formats and storytelling approaches. Also, while social platforms like YouTube, TikTok, and Instag
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