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Stock impact report

Crack the Code on Trust: 2025 Marketing Insights for Small Businesses

Getty Images Holdings, Inc. (GETY) 
Company Research Source: GlobeNewswire
NEW YORK, Dec. 17, 2024 (GLOBE NEWSWIRE) -- iStock, a leading e-commerce platform providing premium content to SMBs, SMEs, creatives, and students everywhere, has released its 2025 Marketing Trends Report, packed with practical strategies to help businesses thrive in today’s trust-driven marketplace. The report comes at a critical time when consumer trust in social media—a key tool for small businesses—is declining. According to iStock’s VisualGPS research platform, 81% of consumers don’t trust social media content, citing concerns over misinformation. However, trust in businesses remains high, with 64% of people favoring businesses over celebrities or influencers, or even politicians, and 58% preferring brands whose values align with their own. For small businesses, this is a powerful opportunity to leverage their local ties and authentic engagement to build stronger connections and outpace larger competitors. Dr. Rebecca Swift, Senior Vi Show less Read more
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