Country Superstar Luke Bryan Stays Focused On Taking His Music Directly To His Fans [Forbes]
GENTING BERHAD SPONS ADR (GEBHY)
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Source: Forbes
Boy , Luke Bryan is in the midst of a three-day Farm Tour with shows in Kentucky, Ohio, and Pennsylvania. For the past fifteen years, during the last two weeks of September, Bryan has invited some of his fellow country artists to head out to family farms in different parts of the country for a series of high-energy, live energy shows for local residents to enjoy. As the son of a Georgia peanut farmer, Bryan remembers how challenging it can be for someone living miles away from a major music venue to see a live show. “I grew up in a small town where seeing concerts meant making a trip a bigger city. But I loved the excitement of seeing my favorites perform,” he says. “So, the Farm Tour concerts go directly to the fans in those rural towns. The shows are literally built from an empty pasture of a local farm. I love the connection and the relationships we've built with the farmers over the years, and we try to play a few new farms each year.” These are ticketed shows, but through
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