How Undisclosed Tracking Pixels Are Tanking Consumer Trust—And Costing Companies Millions [Forbes]
GoodRx Holdings, Inc. - Class A (GDRX)
Company Research
Source: Forbes
In the world of digital marketing, tracking pixels have long been the secret sauce for companies trying to understand their customers. These tiny, invisible bits of code are embedded in websites and emails, quietly collecting data about what users click, where they scroll and how long they linger. For businesses, this data is gold—fueling personalized ads and optimizing campaigns in ways that feel almost magical. But for consumers, it's starting to feel more like a privacy nightmare. The problem isn't the pixels themselves. It's the way companies are using them—without proper disclosure, without explicit consent and sometimes without even realizing the full scope of what these pixels are collecting. And now, regulators and consumers alike are fighting back. From multimillion-dollar fines to class-action lawsuits to public outrage, the consequences of mishandling tracking pixels are piling up fast. And in 2025, failing to get this right could cost companies more than just money—it c
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GDRX
News
- GoodRx (NASDAQ:GDRX) had its "sell (d)" rating reaffirmed by analysts at <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a>.MarketBeat
- GoodRx (NASDAQ:GDRX) was given a new $4.00 price target on by analysts at Morgan Stanley.MarketBeat
- GoodRx to Participate in the 44th Annual J.P. Morgan Healthcare ConferenceBusiness Wire
- Former Steelers QB struggles in his first start with new team [USA TODAY]USA TODAY
- Smart ways to spend your remaining FSA money before year-end deadline [CBS News]CBS News
GDRX
Earnings
- 11/4/25 - Beat
GDRX
Sec Filings
- 12/12/25 - Form 8-K
- 12/8/25 - Form 4
- 12/8/25 - Form 3/A
- GDRX's page on the SEC website