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-0.000997008973080736 0 -0.000997008973080736 -0.00697906281156533 -0.00199401794616147 0.000997008973080736 0.00697906281156533 0.0059820538384846
Stock impact report

How Brands Are Building Newsrooms And Redefining Media In 2025 [Forbes]

GoodRx Holdings, Inc. - Class A (GDRX) 
Company Research Source: Forbes
Brands are no longer content to advertise in traditional media outlets; instead, they are becoming the media themselves. By building their own newsrooms, hiring top-tier journalists and producing high-quality, data-driven content, brands are stepping into the void left by the decline of legacy niche publishers. This trend is quietly reshaping the media landscape, creating a new paradigm for how information is created, distributed and consumed. Yet, despite its massive implications, this revolution remains underreported. Why? Perhaps it's because acknowledging this shift forces uncomfortable questions about the future of journalism and media ethics. Or maybe it's because the very publications that should be covering this trend find themselves on the losing end of this transformation. Whatever the reason for the silence, I believe one thing is clear: Brands are not just competing with traditional publishers—they're replacing them. And they're doing it better. Brands As Media Power Show less Read more
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