End of Word-of-Mouth Advertising? GoDaddy Data Shows Gen Z Trusts Influencers More Than Friends [Yahoo! Finance]
GoDaddy Inc. Class A (GDDY)
Last godaddy inc. class a earnings: 2/13 04:05 pm
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Source: Yahoo! Finance
New data from GoDaddy suggests that recommendations from friends, family and co-workers are being replaced by influencers in terms of importance to younger consumers. The GoDaddy survey of 1,000 U.S. consumers in September shows that while both Gen Z and Millennial customers are starting to behave differently than traditional shoppers, that doesn't mean they are trending in the same direction. Approximately 4 in 10 Gen Z consumers (41%) trust a product or service posted by an influencer over an ad from a business, whereas nearly 5 in 10 Millennials (46%) trust an ad from a business more. Among both generations, when asked the likelihood of buying an item from a post on social media, posts from friends ranked low on the list. Gen Z is more likely to buy something an influencer recommends, with friends coming in last. An influencer's post (57%) A post from a business I follow (54%) An ad in my feed (49%) A friend's post (40%) Millennials are more influenced by the busi
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GDDY
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- 10/30/24 - Beat
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- 11/19/24 - Form 4
- 11/19/24 - Form 4
- 11/19/24 - Form 4
- GDDY's page on the SEC website