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Stock impact report

2024 Is Shaping Up to Be the Smallest Black Friday Ever: GoDaddy Study [Yahoo! Finance]

GoDaddy Inc. Class A (GDDY) 
Last godaddy inc. class a earnings: 2/13 04:05 pm Check Earnings Report
Company Research Source: Yahoo! Finance
Oct. 31, 2024 /PRNewswire/ -- Consumers are in a giving mood this year, not just toward their friends and families, but also to small businesses. According to a new GoDaddy survey, 71%* of U.S. shoppers are willing to pay more to support small businesses during Black Friday and this year's holiday season, with an eye-popping 53%* of them willing to spend up to 10 percent more to do so. Despite 65%* of survey respondents agreeing that inflation will impact their shopping this holiday season, their desire to shop small is clear. More than 3 in 4 (78%)** people are as or more likely to shop at a small business this Black Friday and throughout the holidays compared to previous years, with Gen Z being the most likely to shop small (85%)** and Millennials following closely behind (83%)**. Of the reasons to favor small businesses, 30% of respondents cited wanting to support their local economy, while 18% claimed doing so led to better customer service, and 13% preferred unique or handmad Show less Read more
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