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Stock impact report

From the Gap to Abercrombie, mall brands have staged their comeback and are going viral [Globe and Mail, The (Toronto, Canada)]

Gap, Inc. (The) (GAP) 
US:NYSE Investor Relations: greatatlanticinc.com
black Giant Fit Chinos from J.Crew . Cut loose from a sturdy cotton twill with sewn cuffs at the hems, the trousers were a new version of a 1990s archival style that was updated by Brendon Babenzien , the cult streetwear designer tapped to sprinkle his skater prep sensibility into the struggling retailer's men's offering. He did, and it worked. “WE HAVE COME TO A COMPLETELY NEW MOMENT IN THE HISTORY OF PANTS,” enthused the fashion writer Rachel Tashjian on X . “The totally enormous ‘giant-fit' J.Crew chinos, created by the very brand that ushered in the tyranny of way-too-tight men's pants, are SOLD OUT.” The pants went viral on TikTok and were effusively endorsed by Esquire and GQ, which, by my count, publishes a pro- J.Crew piece every three weeks. In 2022, a brand rep told (who else but) GQ that the chinos were a surprise bestseller. By that point, wide pants had been popular among men's wear enthusiasts, who scoured thrift stores for vintage Ralph Lauren chinos or designer sale Show less Read more
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