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Stock impact report

Fiverr confronts AI concerns head-on in national marketing push [Yahoo! Finance]

Fiverr International Ltd. Ordinary Shares, no par value (FVRR) 
Last fiverr international ltd. ordinary shares, no par value earnings: 2/19 07:00 am Check Earnings Report
Company Research Source: Yahoo! Finance
Fiverr, an online freelancer marketplace, launched a new campaign April 15 for its Fiverr Go AI service starring “Stranger Things” actor Brett Gelman, according to information shared with Marketing Dive. Fiverr Go enables freelancers to train their own artificial intelligence (AI) models to streamline workflow. The first installment of the campaign, which stars Gelman as “Another AI,” is a parody of the pottery scene from the film “Ghost." The advertisement airs nationally across online and streaming channels. The campaign doesn't shy away from some of the critiques surrounding AI, such as copyright issues. It comes just a few months after Fiverr launched its AI service. Fiverr's approach to AI aims to balance creativity and technology, which is reflected in its latest campaign. The comedic tone of the commercials presents AI as a helpful tool for freelancers, rather than something to be feared. The use of Gelman further reflects this effort, as he has made his career playing d Show less Read more
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