Botco.ai Publishes Findings from Latest Report and Points to the Transformative Impact of GenAI in Enterprise Marketing [Yahoo! Finance]
Frontdoor, Inc. (FTDR)
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Source: Yahoo! Finance
Scottsdale, AZ, Sept. 10, 2024 (GLOBE NEWSWIRE) -- Botco.ai has released its annual report on the State of GenAI in Enterprise Marketing. Detailing how generative AI (GenAI) is reshaping marketing strategies across industries, findings point to significant return on investment for enterprises leveraging GenAI in their marketing. The report reveals that 52.4% of enterprises are now leveraging GenAI tools, resulting in improved efficiency, engagement, and innovation. With over 1,000 professionals from marketing, sales, and customer service surveyed, the report highlights key benefits and challenges faced by enterprises adopting GenAI. Notably, companies utilizing GenAI chatbots have experienced a significant boost in customer engagement and sales conversions, with over 30% reporting increased effectiveness. "Our research shows that GenAI is not just a tool but a game-changer for marketing teams," said Rebecca Clyde, co-founder and CEO of Botco.ai. "By automating routine tasks and o
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