Revenue Enablement Is The Future: Why Sales Enablement Is Dead And What Businesses Must Do Next [Forbes]
Freshworks Inc. (FRSH)
Last freshworks inc. earnings: 3/14 04:05 pm
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Source: Forbes
getty In the fast-paced world of business, change is the only constant. Over the years, we've seen it all: the rise and fall of trends and countless frameworks that claimed to revolutionize the way we sell and serve customers. One such concept that has been around for decades is sales enablement, which promises to streamline sales processes, empower sales teams with the right tools and resources and ultimately drive revenue growth. However, in today's dynamic business landscape, the traditional notion of sales enablement is, quite frankly, dead. It's time to embrace a more holistic, impactful approach: revenue enablement. Why Sales Enablement Falls Short Now To grasp why sales enablement doesn't cut it anymore, we need to look at how it's changed over time. In the past, sales enablement had one main goal: to help salespeople sell better. This meant giving sales teams training, content and tools to support their efforts to close deals. But here's the thing: In today's market, bu
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FRSH
Earnings
- 7/30/24 - Beat
FRSH
Sec Filings
- 9/20/24 - Form 4
- 9/20/24 - Form 4
- 9/11/24 - Form 4
- FRSH's page on the SEC website